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How to Create Google Display Campaign step by step

Creating a successful Google Display Campaign takes time and ongoing optimization, but following these steps will help you get started on the right track.

Creating a Google Display Campaign can be an effective way to reach your target audience across a wide range of websites and apps within the Google Display Network. This step-by-step guide will walk you through the process:

Step 1: Log into Your Google Ads Account

Start by logging into your Google Ads account at If you don't have an account, you'll need to create one.

Step 2: Navigate to Campaigns

Once logged in, click on the "Campaigns" tab on the left-hand side of the screen.

Step 3: Click the "+" Button

Click the blue "+" button to create a new campaign.

Step 4: Choose Your Goal

Google Ads will prompt you to select a campaign goal. For a Display Campaign, you can choose from goals like "Sales," "Leads," "Website Traffic," or "Brand Awareness and Reach." Select the goal that aligns with your campaign objectives.

Step 5: Choose a Campaign Type

Under "Campaign type," select "Display."

Step 6: Choose a Campaign Subtype

Next, choose a campaign subtype. You can choose from:

  • Standard Display Campaign: Provides more control over your targeting options.
  • Smart Display Campaign: Uses automated bidding and targeting to maximize conversions.

For more control, select "Standard Display Campaign."

Step 7: Name Your Campaign

Give your campaign a name that clearly represents its purpose and objectives.

Step 8: Select Geographic and Language Targeting

Specify the locations where you want your ads to be shown and the languages your audience speaks.

Step 9: Set Your Budget and Bidding Strategy

Decide on your daily budget and bidding strategy. You can choose between:

  • Manual CPC (Cost Per Click): You set the maximum CPC for your ads.
  • Enhanced CPC: Google automatically adjusts your bids for clicks that are more likely to lead to conversions.
  • Target CPA (Cost Per Acquisition): Set a target cost per acquisition, and Google will try to get as many conversions as possible at or below that cost.

Step 10: Choose Your Start and End Dates (Optional)

If you want to run your campaign during specific dates, set the start and end dates accordingly.

Step 11: Select Your Campaign Assets

Now, it's time to create the visual and textual assets for your ads:

  • Upload Ad Creative: Upload image and video ads in various sizes and formats.
  • Write Ad Copy: Create compelling headlines and descriptions.
  • Add Your Final URL: Specify the landing page where users will be directed when they click your ads.

Step 12: Set Up Ad Groups

Organize your campaign into ad groups. Each ad group should target a specific audience or theme. You can create multiple ad groups within a single campaign.

Step 13: Define Targeting

This is a crucial step in your campaign setup:

  • Demographics: Select age, gender, and other demographic criteria.
  • Audiences: Choose from predefined or custom audiences based on interests, behavior, and demographics.
  • Keywords: Use relevant keywords to target users based on their online behavior.
  • Placements: Specify websites, apps, and videos where you want your ads to appear.
  • Topics: Target websites and pages related to specific topics or categories.

Step 14: Set Bid Adjustments (Optional)

Adjust your bids based on device type, location, and other factors to optimize your campaign's performance.

Step 15: Review and Launch

Before launching your campaign, review all the settings to ensure they align with your objectives. Once you're satisfied, click "Save" or "Launch Campaign" to set your campaign live.

Step 16: Monitor and Optimize

After launching your campaign, monitor its performance regularly. Adjust your targeting, budget, and creative assets based on the data and insights you gather to improve your campaign's effectiveness.

Creating a successful Google Display Campaign takes time and ongoing optimization, but following these steps will help you get started on the right track.

21st Sep, 2023

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