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What is the difference between Dofollow and Dofollow backlinks

In this comprehensive guide, we will delve into the differences between dofollow and nofollow backlinks, their significance, and the strategies for leveraging them effectively in your SEO efforts.

In the dynamic world of search engine optimization (SEO), backlinks play a pivotal role in determining a website's visibility and ranking on search engine results pages (SERPs). Among the various types of backlinks, "dofollow" and "nofollow" backlinks are two key concepts that every digital marketer and website owner should understand. These designations have a significant impact on how search engines perceive and value the links pointing to your website. In this comprehensive guide, we will delve into the differences between dofollow and nofollow backlinks, their significance, and the strategies for leveraging them effectively in your SEO efforts.

Chapter 1: The Basics of Backlinks

Before we dive into the specifics of dofollow and nofollow backlinks, let's start by understanding what backlinks are and why they are crucial for SEO.

1.1 What Are Backlinks?

Backlinks, also known as inbound links or incoming links, are hyperlinks from one webpage to another. They serve as a digital endorsement, signaling to search engines that the linked-to page is valuable and credible. In essence, backlinks act as votes of confidence from other websites, influencing search engine algorithms and helping to determine a website's authority and ranking.

1.2 The Importance of Backlinks in SEO

Backlinks have long been a fundamental aspect of SEO, primarily because search engines like Google consider them as one of the most significant ranking factors. The logic behind this is straightforward: if other websites link to your content, it's a sign that your content is valuable and trustworthy.

Search engines like Google use complex algorithms to assess the quality and quantity of backlinks to determine a website's authority. Websites with a higher number of quality backlinks are often rewarded with higher search engine rankings, leading to increased visibility and organic traffic.

Chapter 2: Dofollow Backlinks

In this chapter, we will explore the concept of dofollow backlinks, their characteristics, and their role in SEO.

2.1 What Are Dofollow Backlinks?

Dofollow backlinks are hyperlinks that allow search engine crawlers to follow them and pass on link equity or "link juice" to the linked page. In simpler terms, when a website links to another with a dofollow link, it's essentially vouching for the credibility and authority of the linked-to page, contributing positively to its SEO ranking.

2.2 Characteristics of Dofollow Backlinks

Dofollow backlinks possess several key characteristics:

a. Pass Link Equity: The primary purpose of dofollow links is to pass on the authority and value of the linking page to the linked-to page. This can significantly boost the linked-to page's ranking in search results.

b. Indexed by Search Engines: Dofollow links are crawled and indexed by search engine bots, allowing them to influence the ranking of the linked-to content.

c. Anchor Text Optimization: Website owners can optimize anchor text, which is the text used for the hyperlink, to include relevant keywords. This can further enhance the linked-to page's ranking for those keywords.

d. Influence Domain Authority: Dofollow backlinks are a key factor in building a website's domain authority, a metric that reflects the overall strength and credibility of a website.

Chapter 3: Nofollow Backlinks

Now, let's explore the counterpart of dofollow backlinks - nofollow backlinks - and their significance in SEO.

3.1 What Are Nofollow Backlinks?

Nofollow backlinks are hyperlinks that contain a specific HTML attribute called "nofollow." This attribute instructs search engine bots not to follow the link or pass on any link equity to the linked page. In other words, nofollow links do not contribute to the linked-to page's SEO ranking directly.

3.2 Characteristics of Nofollow Backlinks

Nofollow backlinks exhibit the following characteristics:

a. No Link Juice Transfer: The primary purpose of nofollow links is to indicate to search engines that the linking website does not endorse or vouch for the credibility of the linked-to page. As a result, no link equity is passed.

b. Crawled but Not Indexed: Search engine crawlers will still follow nofollow links, but they will not consider them when calculating a page's ranking or authority.

c. Anchor Text Impact: While nofollow links do not directly impact SEO rankings, they can still contribute to a website's overall link profile and provide some indirect benefits.

d. Use Cases: Nofollow links are often used for user-generated content (e.g., blog comments and forum posts) to prevent spammy or low-quality links from affecting a website's SEO.

Chapter 4: Why Dofollow Links Matter

In this section, we'll explore why dofollow backlinks are highly sought after and their impact on SEO.

4.1 Enhanced SEO Ranking

The most significant advantage of dofollow backlinks is their ability to positively impact a website's SEO ranking. When authoritative and reputable websites link to your content with dofollow links, they pass on their trust and credibility. This, in turn, can boost your content's visibility on search engine results pages.

4.2 Building Domain Authority

Dofollow backlinks are instrumental in building domain authority. As search engines recognize the value of these links from reputable sources, they contribute to your website's overall authority in your niche or industry.

4.3 Targeted Keyword Optimization

Website owners have the flexibility to optimize anchor text when using dofollow backlinks. By using relevant keywords in anchor text, you can improve the chances of ranking for those keywords in search results. However, it's essential to maintain a natural and balanced approach to anchor text optimization to avoid over-optimization penalties.

4.4 Establishing Trust and Credibility

When reputable websites link to your content with dofollow links, it sends a strong signal to both search engines and users. It implies that your content is trustworthy and valuable, potentially leading to increased organic traffic and user engagement.

Chapter 5: The Role of Nofollow Links

In this chapter, we will explore the unique role that nofollow links play in SEO and digital marketing strategies.

5.1 Spam Prevention and User-Generated Content

Nofollow links are commonly used in user-generated content platforms such as blog comments, forums, and social media. They serve as a means to prevent spammy or low-quality links from affecting a website's SEO ranking. By discouraging the manipulation of search engine rankings through these platforms, nofollow links help maintain the integrity of search results.

5.2 Diversifying Your Link Profile

While nofollow links do not directly impact SEO rankings, they still contribute to the diversity of your link profile. Having a balanced link profile that includes both dofollow and nofollow links can appear more natural to search engines and mitigate the risk of penalties associated with over-optimized anchor text or low-quality dofollow links.

5.3 Referral Traffic

Nofollow links can drive referral traffic to your website, even though they do not pass link equity. When users click on a nofollow link on another website, they can still land on your website, potentially leading to increased user engagement, conversions, and brand visibility.

5.4 Relationship Building

Nofollow links can be a valuable tool for building relationships and partnerships with other websites and influencers. Collaborations often involve nofollow links as a way to acknowledge and promote each other's content without necessarily affecting SEO rankings.

Chapter 6: Strategies for Acquiring Dofollow and Nofollow Backlinks

Now that we've explored the differences between dofollow and nofollow backlinks, let's discuss strategies for acquiring both types of backlinks to improve your website's SEO.

6.1 Dofollow Backlink Strategies

a. Content Quality: Create high-quality, valuable content that naturally attracts dofollow backlinks from authoritative websites.

b. Outreach and Guest Posting: Collaborate with other websites in your niche through guest posting, where you can often secure dofollow backlinks to your website.

c. Broken Link Building: Identify broken or outdated links on authoritative websites and offer to replace them with relevant content from your site, earning valuable dofollow backlinks.

d. Content Promotion: Actively promote your content through social media, email outreach, and partnerships to increase its visibility and likelihood of receiving dofollow links.

6.2 Nofollow Backlink Strategies

a. Engagement on User-Generated Platforms: Participate in discussions on blog comments, forums, and social media with relevant, informative comments that may include nofollow links to your content.

b. Partnerships and Collaborations: Build relationships with influencers and other websites in your niche that may result in nofollow links as part of collaboration efforts.

c. Online Mentions: Monitor online mentions of your brand and request that they include nofollow links to your website for added visibility.

d. PR and Press Releases: Use nofollow links in press releases to drive traffic and brand recognition, even though they do not directly affect SEO.


In the ever-evolving landscape of SEO, understanding the distinctions between dofollow and nofollow backlinks is paramount for any website owner or digital marketer. Dofollow links offer the potential to enhance SEO rankings, build domain authority, and establish trust, while nofollow links play a crucial role in spam prevention, link profile diversification, and referral traffic generation. Ultimately, a well-rounded backlink strategy should incorporate both dofollow and nofollow links to create a balanced and natural link profile. By leveraging the strengths of each type of link and implementing the appropriate strategies, you can maximize the impact of backlinks on your website's SEO, visibility, and overall online success.

30th Sep, 2023

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